How Shops Track You Using Your Smartphone


Mulling over whether or not to buy, say, a new handbag for yourself or your significant other, you wander off to browse. Then when you return, the price has fallen. You snap it up amid a fevered frenzy of shopping. You’d be silly not to, right? But would you feel more uneasy about the deal knowing that the shop has tracked you on your journey around the store using your smartphone? How Does It Work? Walk down a main high street. Your phone could get pinged with offers from Gap, Urban Outfitters, and Hamleys. Macys might remind you there’s a…

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